What Thomas Sutcliffe means when he says " Films need to seduce their audience into long term commitment. While there are many types of seduction, the temptation to go for instant arousal is almost irresistible" is the flirtation between the director and the audience, the director needs to make the beginning interesting enough to keep the audience watching. by giving enough information about the film but not too much to give it away. 'Instant arousal' will grab the viewers attention long enough to keep them into a 'long term commitment'. however Director Jaques Beineix feels that this has disadvantages and can be a huge risk as you have to carry out this standard throughout the rest of the film to keep the audience tuned in.
" a good beginning must make the audience feel that it doesn't know nearly enough yet and at the same time make sure that it doesn't know too little" because this will keep the audience yearning for more as they feel they don't know enough and need to know more and if too much information is given away the rest of the film will be a disappointment as they would have expected much more, this is what Jaques Beineix means the standard from the beginning of the film has to be carried out to make a successful film.